This Instagram metric measures the average number of times each of your followers engages with your content. But you also want the people who do see it to actually care about it, right? That’s where engagements by followers come in. Sure, you want more people to see your content. Reach benchmark: The average reach rate for brands with large followings is 12% for posts and 2% for Stories. For example, if you have 500 reach and 2000 followers, your reach rate is 25%. To calculate reach rate, divide the total reach of a post by your total number of followers. ![]() Reach rate is another Instagram metric that tells you the percentage of followers that see your post. But each user is only counted once in reach, making it a more accurate way to measure how many people have seen your content. So, if the same person sees your message three times, that will be considered three impressions. This is different than impressions, which measure the number of times your post has been viewed. Reach is an Instagram metric that tells you the number of people who have seen your post. If you’re not hitting that mark, check out these tips for growing your Instagram followers. Net follower growth is the number of new followers you’ve gained minus any you may have lost.įollower growth rate benchmark: The average Instagram account sees a follower growth rate of 1.69% each month. When tracking follower growth rate, be sure to take a look at both your total number of followers as well as your net follower growth. While the exact number of followers you have is less important, the rate at which that number changes is a good metric to track. If you’re seeing a steady increase in followers, new people will likely discover and engage with your brand. While followers might be touted as a vanity metric, your follower growth rate is a good indicator of whether your Instagram marketing campaigns are working. This important metric shows you how well your Instagram content is performing and whether your target audience is engaged with your brand. Follower growth rateįollower growth rate shows how quickly your Instagram account is gaining or losing followers. Here are the most important Instagram metrics for 2024. ![]() Most important Instagram metrics to track in 2024 Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders.
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